Getting to Know Her Rootsĭuring her teen years, Mori says she didn’t appreciate her own culture enough and as a result didn’t truly know herself. White mini dress and satin bow pumps by TOM FORD, choker necklace and rings by CHROME HEARTS. It was something I didn’t really think about before, but now I want to use my influence to spread this message.” There are so many items that are not only beautiful, but also have an amazing history and are sustainable. On top of that, we’re presenting a story so our customers can have a deeper understanding of these local crafts and traditions and why we need to protect them. “These are the kinds of artisans I’m attempting to work with. “When it comes to traditional arts, it’s not easy to find people who are prepared to think outside the box,” adds Mori. Usually the products are black or red, but we want to create something new, combining white lacquer and cloth to make sturdy art pieces using kintsugi (an ancient technique literally meaning mending with gold). He has modernized the art of traditional wajimanuri, a type of lacquerware from Wajima city in Ishikawa Prefecture. For instance, I’m doing a collaboration with Kohei Kirimoto. “To encourage that, we’re taking things people here are familiar with and adding a ‘touch of Hikari essence’ to them. “I want Japanese people to be proud of their country and culture,” says Mori. As well as supporting young artisans and emerging corporations, the idea is to develop new products that utilize local crafts. Under the slogan “Energizing Japan,” the company is aiming to spread Japanese culture around the world. The 29-year-old model was brimming with energy and enthusiasm as she spoke in detail about her new business venture tefutefu. After a long photo-shoot, I thought Hikari Mori may be tired and possibly a little apathetic for our interview.
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